The Convenience Tracking Programme (CTP) used by him! was initially developed in Britain 14 years ago by him! UK as a way of finding out what convenience stores were doing right – or wrong – as far as their customers were concerned.

“The CTP survey remains the only face-to-face syndicated shopper tracking programme in the channel interviewing customers before they enter the store and when they leave the store, effectively reaching them at the very moment of truth,” says Brett Barclay.

CTP is now in its 6th year in Australia & it's 5th in New Zealand, with over 60,000 c-shoppers having been interviewed in that time.

Most major Australian & NZ retailers (or retail groups) and supplier or service-provider partners are part of the programme.

CTP remains cost effective, committed to listening to shoppers at the moment of truth, and turning answers into actions for CTP clients to grow sales and profits.

Key issues addressed in CTP:

• Shop penetration
• Shopper profiles
• Shopper missions
• Importance and priorities of categories
• Promotion awareness and penetration
• Failed purchases, and causes
• Intended vs actual purchases
• Cross purchases
• Which products shoppers would consider buying from their c-store, and which ones they wouldn’t.
• Food-to-go and snacking
• Category purchases
• Frequencies
• Distance travelled
• Comparisons with supermarkets
• Ratings for service, availability, range & value

 

For more information speak to a him! expert on + 61 3 9877 8460 or admin@himaustralia.com.au.

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