Benefits of our programmes
him! operates multi-client, syndicated customer tracking programmes in the following channels:
- Convenience – Convenience stores and Forecourt oulets and includes daries and superettes in New Zealand
- High street – newsagents and milk bars in Australia
- Soltrack - Liquor Outlets in New Zealand
Key benefits of him! programmes:
- Syndicated programme - so costs are shared, making participation much more cost effective
- Open book – the results are full disclosure and benchmarked; you can view results by each retailer, product / category
- Moment of truth – prior to, or immediately after the shopping experience
- Robust and credible – we work with accredited research agencies to conduct our fieldwork
- Consistent information - retailers and suppliers receive the same information so the programmes become a "common language" throughout the industry
- The research is just a fraction of the value - him! analysis, interpretation and assistance in turning the answers into action (and grow sales). This is where the main value lies.
- National and trans-Tasman capabilities
For more information speak to a him! expert on + 61 3 9877 8460 or admin@himaustralia.com.au.


