The Cigarette Battle
As the battle between the government and the cigarette companies continues around plain packaging, him! reserach & consulting takes a look at the impact of the previous government changes on display bans and tax excise increases.
There is no doubt the impact of these two changes have had an adverse effect on the performance of the cigarette category within the convenience and route channel. The question still remains around the government changes on whether this has reduced the incidence of smoking cigarettes, changed shoppers behaviour around which channel they purchase cigarettes in or increased the illicit tobacco trade?
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