CTP Australia Autumn Snapshot
Our March surveys have shown that the trends from Spring 2010 have continued into the first half of 2011. The shopper footfall continues to decline with the Fuel only shopper now sitting at 57% up almost 4% on the last survey and nearly 27% since Spring 2009. The other key fact is that the value shopper continues to drive the promotional penetration which has maintained at 26%.
These fact along with others will be presented to all CTP subscribers over the next 4 weeks. If you are interested in any further information, please do not hesitate to call us (03) 9877 8460.