“shoppers are at the heart of everything we do”

him! is a research-based retail consultancy, working with over 40 retailer & supplier organisations. Our services span across Australia and New Zealand, but we are able to pull on expertise and insights from the UK & USA to provide international benchmarks.

We operate customer tracking programmes in convenience, impulse, forecourts, newsagents, milk bars and in New Zealand Liquor outlets. we have spoken to over 55,000 customers at "the moment of truth" via our numerous continuous syndicated customer tracking programmes to become better informed advisors to our clients.

him! turns answers into action… using customer insights to grow sales and profits for our clients.

Working with both retailers and suppliers in various channels we facilitate joint workshops to improve collaboration.

Our programmes have become "the common language" in their respective industries due to the unbiased independent customer feedback.

Our programmes are full disclosure – meaning everyone has access to the same information - helping to identify best-practice and benchmark performances.

To see who we work with, go to our clients page.

To learn more about our programmes, go to our programmes and services page.